Nicole Lazzaro

Founder and CEO, XEODesign

Nicole Lazzaro is the founder of XEODesign and a world-renowned game developer/designer who pioneered measuring emotions on players’ faces. She designed the first iPhone game and is now the lead engineer for “Follow the White Rabbit” a VR Mystery Adventure™. Culminating two years of research she developed a 36 Point Benchmark to help her VR clients create more compelling VR UX’s and VR experiences. Additionally, she uses XEODesign’s “4 Keys to Fun” to increase emotion from player’s favorite actions in games. One of the ‘Top 20′ women working in video games Nicole has consulted on bestsellers such as The Sims, Myst, and Star Wars. Her clients include EA, Ubisoft, Disney, Kabam, and the White House.

My Sessions

The Imagination Box: How VR Games Inspire, Heal, and Teach Us to Transform Our World

VR is the world’s most advanced communication tool. It commands our senses and brings us to new realities. Play unlocks human potential and is where we invent our future selves. Combining VR and play reinvents what it means to be human.